电子商务环境下的物流运作模式包括「电子商务下物流配送」
今天给大家普及一下电子商务环境下的物流运作模式包括「电子商务下物流配送」相关知识，最近很多在问电子商务环境下的物流运作模式包括「电子商务下物流配送」，希望能帮助到您。
电子商务物流
电子商务物流就是在电子商务的条件下，依靠计算机技术、互联网技术、电子商务技术以及信息技术等所进行的物流活动。
E-commerce logistics is a logistics activity that relies on computer technology, Internet technology, e-commerce technology, and information technology under the conditions of e-commerce.
电子商务物流与传统物流的区别
基于电子商务物流是为电子商务活动服务的特性，它在多个方面与传统物流不同，分别为：（1）服务理念不同。传统的物流业的主要服务对象是企业，更加关注物流成本的降低；而在电子商务中，电商物流是唯一与用户接触的一方，很大程度上影响着客户的服务体验，所以除了对物流成本的关注外，电商物流更需要以客户为中心，进一步提高服务水平；（2）配送体系不同。传统物流业主要服务于制造业企业，配送网络具有很强的地域性；而电商物流所面对的用户具有地理位置上的广布性，需要建立规模更加庞大的网状配送网络；（3）技术支持不同。相比传统物流业，电商物流对信息技术的要求更高、信息化程度网络。更高、更容易作出迅速地反应。
Based on the characteristics of e-commerce logistics services for e-commerce activities, it is different from traditional logistics in many aspects, namely: (1) different service concepts. The main service objects of the traditional logistics industry are enterprises, which pay more attention to the reduction of logistics costs; while in e-commerce, e-commerce logistics is the only party in contact with users, which greatly affects the customer’s service experience, so in addition to the logistics In addition to cost concerns, e-commerce logistics needs to be customer-centric and further improve service levels; (2) Different distribution systems. The traditional logistics industry mainly serves manufacturing enterprises, and the distribution network has a strong geographical feature; while the users faced by e-commerce logistics have geographic spread, and a larger-scale mesh distribution network needs to be established; (3) ) Technical support is different. Compared with the traditional logistics industry, e-commerce logistics has higher requirements for information technology and an informatized network. Higher and easier to respond quickly.
电子商务物流的特点
（1）小批量、多批次。电商平台为制造企业或分销企业直接与终端客户进行交易提供平台，而终端客户一般所需商品购买主要是为了满足个人或家庭的日常需求，呈现出单次商品需求量小，购买频次高等特点。（2）需求多样化且不确定。相比于传统零售商一般仅销售需求频次高的商品，电子商务打破了时间与空间的限制，可通过在线销售更加广泛的商品和服务种类，从而导致一次配送服务中可能涉及多样化商品的配送需求。(3)配送需求个性化。电子商务配送面对的客户更加多元化，因此每位客户对配送的要求呈现个性化特点。(4)配送管理虚拟化。在传统商务环境下，需求一般发生在实体店，客户需求商品一般不需要实施配送。而电子零售时，客户需求的满足地并不受客户控制，电子零售商可以通过建立“虚拟仓库”控制分散各地的仓库，从而根据现有仓库情况决定由自身仓库配送还是由供应商直接配送来满足网络订单需求。(5)订单可视性高。基于高效的网络技术支撑，电子商务企业可以向客户提供订单的实时信息。(6)退货率高。由于客户在收货前无法实际感受所购商品，容易出现客户收货后与预期有差距，所以在线交易退货率远高于传统零售业，由此增加的逆向物流成本也不容忽视。
(1) Small batches and multiple batches. The e-commerce platform provides a platform for manufacturing companies or distribution companies to directly trade with end customers, and end customers generally purchase goods mainly to meet the daily needs of inpiduals or families, showing a small demand for single goods and high purchase frequency. Features. (2) The demand is persified and uncertain. Compared with traditional retailers who generally only sell products with high frequency of demand, e-commerce breaks the limitation of time and space, and can sell a wider range of products and services online, which may lead to the distribution of persified products in one delivery service. demand. (3) Inpidualized delivery requirements. E-commerce distribution faces more persified customers, so each customer's requirements for distribution present inpidual characteristics. (4) Virtualization of distribution management. In a traditional business environment, demand generally occurs in physical stores, and customers generally do not need to implement delivery of goods required by customers. In the case of e-retailing, the customer’s satisfaction is not controlled by the customer. E-retailers can control scattered warehouses by establishing “virtual warehouses”, and then decide whether to deliver from their own warehouses or directly from suppliers based on the existing warehouse conditions Meet the needs of online orders. (5) High order visibility. Based on efficient network technology support, e-commerce companies can provide customers with real-time information about orders. (6) The return rate is high. Because customers cannot actually feel the purchased goods before receiving the goods, it is prone to gaps between customers and expectations after receiving the goods, so the return rate of online transactions is much higher than that of the traditional retail industry, and the resulting increase in reverse logistics costs cannot be ignored.
参考资料：文字：重庆邮电大学李诗杨老师物流运作管理PPT；北京大学出版社 董千里《物流运作管理》。图片：百度；翻译：GooGle翻译.
